Amazon vendor & seller management
Canyonwall is the consulting partner that runs Vendor Central, Seller Central, and advertising for toy and recreational brands — so you can focus on building products people love.
Trusted by leading toy and recreational brands across North America. We don't publish client names or logos — discretion is part of how we work.
What we do
From purchase orders to paid media, we own the operational detail most teams don't have the time — or the specialists — to handle well.
POs, chargebacks, COGS, catalog integrity, fill rate, and operational health — we keep your 1P relationship clean and profitable.
Account health, Buy Box, pricing, FBA, and inventory — disciplined day-to-day management of your third-party business.
Full-funnel Sponsored Ads and DSP run with TACoS discipline — spend that maps to profit, not just impressions.
Titles, A+ content, imagery, and backend keywords built for conversion — and kept fully compliant with Amazon's rules.
Our approach
The brands that work with us want a partner who treats the channel like their own. That shapes how we operate.
Every decision starts with your numbers — sales velocity, margin, ad efficiency, inventory health — not hunches or generic playbooks.
Dedicated account managers, ops specialists, and advertisers who actually know your catalog and your category inside out.
1P/3P conflict strategy, stockout prevention, and demand planning — the unglamorous work that protects revenue.
Canyonwall took Amazon off our plate and turned it into a growth engine. They operate like they're part of our company.— VP of Sales, national toy brand (name withheld)
Who we serve
We specialize in toy and recreational products — and we know the seasonality, compliance, and licensing nuances that come with the category.
Protecting and scaling a catalog that's already winning on Amazon.
Brands ready to professionalize their channel and capture share.
Untangling channel conflict and running both relationships in sync.
Planning around peak windows and managing licensed-product rules.
About Canyonwall
Most of our clients came to us through other clients. We've never had to chase growth — we've earned it, one brand at a time, by doing the work well and keeping our word.
Behind every account is a focused team: account managers, operations specialists, and advertising experts who live in the category every day. No hand-offs to a junior bench, no generic templates — just people who know toys, recreation, and Amazon cold.
And because trust is the whole business, we keep our clients confidential. The brands we work with know their strategy stays between us. We think that's exactly how a partner should operate.
Tell us where you're stuck — stalled growth, messy operations, a channel conflict, or just no time. We'll tell you straight whether we can help.
Book a strategy call →